Welcome email: an email sent whenever a new person joins your email marketing list.Here are a few common examples: B2C follow up emails Those information needs vary from company to company and depend on whether you operate in a B2B or B2C environment. Obviously, you should always consider your target audience preferences and use common sense. I recommend following a simple principle – send a follow up email whenever there is an information need that justifies sending one. Test different kinds of copy to see what works for your customers. Make it clear all the way.Īnd format your email in a clear way – forget about long paragraphs (even if they’re super interesting, you risk losing a lot of attention) and super long sentences.ĭon’t be afraid to try something different – there really isn’t a one-size-fits-all. You need is a few crisp sentences to encourage them?Īdjust the content of the email to the recipient’s needs, and whatever the length, don’t forget about your goal. You want the email to take them, or are they ready to click that button and all Stage of awareness they’re at – do they need a story first to get them where But whether this is a good idea will depend on several factors like: The plain-text version even encourages longer copy. In certain cases – like sales follow up emails – you might actually want to send a longer email. You don’t have to keep it short – but keep it interesting This simple subscription confirmation email from Really Good Emails (a reallyĮxample 2: 4. And what’s even better, you know there’s someone on the otherĮnd of the line who will read what you have to say. Everyone knows it’s an automated email, but still, it doesn’t really This post-order followup email asking for feedback shows exactly what One great example are emails sent by Moo – or their Today is to actually send plain-text (or faux plain-text) emails that look andįeel like emails from someone you know, often with a real person’s name Like you were really having a conversation with the After all, there’s always a person behind writing the copy and setting up the automation rules. And just because the followup email is automated doesn’t mean it has to sound robotic. Make the email seem like it’s from a real human – people don’t really want to talk to brands they want to talk to people. Test it to see if that works for your audience, though – people have different preferences when it comes to email personalization. For a followup email, a good idea might be to include the recipient’s first name to make it more personable. (Plus, it looks like the preheader isn’t used there at all – and it could really help to make these subject lines clear).Īlso, using “tricks” like “fyi” is probably a little passé now – people quickly see through them and become blind to them. These two (follow up emails sent to inactive customers) not so much: It includes specific information about what the email’s related to – which makes it much easier for the reader to decide whether to open it. Here’s an example of a longer subject line which makes the preheader irrelevant since you don’t really see it anyway. Use the preheader to complement it and add the information you can’t (or don’t want to) fit in the subject line. Make sure the most important info is at the beginning in case it gets cut off in the inbox. However short or long it is, it should be specific. This will determine your CTA – and the remaining content that leads up to it.Ī clear goal? Maybe it’s not a great idea to send the email after all. What exactly do you need to know? What do you want the recipient to do? Start with the CTA in mindĪlways think of your goal first. Here are a few tips that will help you write an effective follow up email. You can schedule your follow ups as autoresponders to create tailor-made programs that will perfectly match your subscribers’ needs and interests. You can follow up after an event in order to touch base. You can send a follow up email to people who are in the middle of a free trial of your service, with questions regarding their experience. You might send follow up emails to people who download your content asking them if they found it valuable.
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